

Established in 2001 on Old Compton Street, Soho (London), Aware gained international recognition when it launched its first collection in 2004. Aware’s Soho shop quickly became an institution where A-list celebrities and fashion designers, from Alexander McQueen to Jean-Paul Gaultier, from Domenico Dolce and Stefano Gabbana to Vivienne Westwood, would drop in when in town and stock up on funky underwear.
Aware’s quality is second to none and they only use the softest Egyptian cotton and elastic waistbands.
Aware Soho Football Jockstrap Blue Waist Sizing Guide
small: 30 - 31” / 76cm - 79cm
medium: 32 - 33” / 81cm - 84cm
large: 34 - 35” / 86cm - 89cm